Privacy Policy - PingLayer UK Ltd

Last updated: 10 October 2026
Contact: help@pinglayer.co.uk

1. What we collect

Business owners: Name, company, email, phone, website visits.
Staff: Name, phone for WhatsApp shift alerts, shift status.
We do NOT collect sensitive data.

2. Why we use it & lawful basis

Service: Contract
Demo & support: Legitimate interest + Contract
Marketing calls/emails/WhatsApp: Consent (your checkbox) or Legitimate Interest for B2B (PECR). We check TPS before calls.
WhatsApp automation: Contract with company.

3. Marketing & TPS

We check all numbers against Telephone Preference Service (TPS) via tpsonline.org.uk before sales calls. If on TPS, we do not cold call unless you consented via form, email reply, or asked us to call.

Opt-out anytime: Email help@pinglayer.co.uk "STOP", WhatsApp reply STOP, or ask on call. We keep suppression list forever and consent for 2 years.

4. WhatsApp

Alerts sent via WhatsApp Business API (Meta). Content: shift time, location, YES to accept. Processed by Meta. Reply STOP to opt-out.

5. How long we keep data

Enquiry & consent: 2 years
Customer account: 6 years after close
Staff numbers: While account active + 30 days
Suppression list: Forever

6. Sharing

Hosting (Azure), WhatsApp Business Api, email, Stripe. No selling data. All UK GDPR compliant.

7. Your rights

Access, correct, delete, restrict, object. Email help@pinglayer.co.uk. Complain to ICO: ico.org.uk

8. Cookies

Essential cookies only for login.

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